Soundview introduces a new series of business book summaries dedicated to the subject of sustainability and responsible business practices. Order The Business of Green Collection today to bring yourself and your company up to speed on the fundamentals of sustainability.
Summarized into 8 pages with COMPLIMENTARY Audio MP3
In Pursuit of the Common Good
Paul Newman, A.E. Hotchner
Paul Newman and A.E. Hotchner’s inspiring story describes how two friends started a business in which they insisted on all-natural, no preservatives products and inadvertently changed an industry. With the evolution of a multi-million-dollar company, the pair decided to share their good fortune by creating a camp, the Hole in the Wall Gang, for children with life-threatening diseases. The camp has been duplicated for afflicted kids all over the world
Summarized into 8 pages with COMPLIMENTARY Audio MP3
The Business Guide to Sustainability
Darcy Hitchcock, Marsha Willard
Translating the abstract concepts of sustainability into practical tools and strategies that are easily understood and implemented, Darcy Hitchcock and Marsha Willard emphasize that for sustainability to continue, it must be pursued by those other than early adopters and the zealous minority. Hitchcock and Willard offer guidance on how various organizations at all levels can apply sustainability in their everyday work.
Summarized into 8 pages with COMPLIMENTARY Audio MP3
The Bridge at the Edge of the World
James Gustave Speth
The world economy can be transformed so that economic activity can protect and restore the environment, but it will take changes in the market, growth, consumption, the corporation, capitalism’s core, consciousness and politics. James Gustave Speth takes a hard look at our environment –– where we are now and what will be required to meet our environmental and social challenges. Speth’s many awards include the Asahi Glass Foundation’s Blue Planet Prize in 2002 for leadership in finding science-based solutions to global environmental problems and pioneering efforts to bring global climate change to international attention.
Summarized into 8 pages with COMPLIMENTARY Audio MP3
Profiting from Clean Energy
Richard Asplund
Profiting from Clean Energy by Richard Asplund covers the gamut of energy options and where to invest, while helping you to understand where the greatest potential lies.
Summarized into 8 pages with COMPLIMENTARY Audio MP3
The Sustainable Enterprise Fieldbook
William Russell, Jeana Wirtenberg, David Lipsky
Twenty-nine members of the Enterprise Sustainability Action Team (ESAT) contributed to this book to help increase understanding and awareness of sustainability on a conceptual, practical and personal level; to energize and expand commitment to building sustainable enterprises; and to provide the tools and techniques needed to improve personal and enterprise sustainability performance in the short and long term. Of note, this summary includes a description and image of The Sustainability Pyramid
Summarized into 8 pages with COMPLIMENTARY Audio MP3
Capitalism at the Crossroads
Stuart Hart
Capitalism at the Crossroads by Stuart Hart discusses how to build a sustainable global enterprise. His “sustainable value framework” has become the gold standard.
Summarized into 8 pages with COMPLIMENTARY Audio MP3
Strategies for the Green Economy
Joel Makower, Cara Pike
Strategies for the Green Economy by Joel Makower with Cara Pike deals with consumer attitudes toward green issues, and how to get them on board and buying your products.
Summarized into 8 pages with COMPLIMENTARY Audio MP3
Greentailing and Other Revolutions
Willard Ander, Neil Stern
Greentailing is a crucial element of the future of retail. Increasingly retailers have begun to capitalize on the growing consumer demand for green products as well as consumer preference to buy from socially and environmentally conscious companies. The successful greentailer thinks green, acts green, sells green and conveys green. Neil Stern and Willard Ander explore the greentailing concept and five other major trends in the industry.
Summarized into 8 pages with COMPLIMENTARY Audio MP3
The Green Marketing Manifesto
John Grant
Green marketing allows businesses to link their brands with doing the right thing. It’s a way to renew relationships with customers and make employees feel good about whom they work for. A key point is that successful green marketing does good rather than marketing that merely looks good. John Grant looks at the new rules set by the evolution of green marketing and provides insight into how to implement green marketing effectively.
Summarized into 8 pages with COMPLIMENTARY Audio MP3
Positively Responsible
Erik Bichard, Cary Cooper
Positively Responsible by Erik Bichard and Cary Cooper helps business leaders change company and employee thinking, and explains why businesses are the key to saving the planet.
